Manchester United manager Ruben Amorim has given a fascinating insight into the deep cultural and organizational changes he is implementing at the club, revealing a meticulous, detail-oriented approach to rebuilding the team from the ground up.
Speaking during the club’s pre-season tour in the U.S., the manager emphasized that talent alone is no longer enough to earn a place in his squad. Discussing new signings like Bryan Mbeumo and Matheus Cunha, he said, “It’s not just how they play, it’s really important of course, but the character is really important.” He confirmed the club took “a lot of time to know the players” before committing to a signing.
Amorim also detailed the significant behind-the-scenes improvements at the club. “I think are we better in every detail, in the organisation of the day-by-day,” he explained, citing specific examples like better nutrition and more organized training preparation.
This new, more professional structure has allowed him to focus purely on his primary role as a coach. “I’m not concerned with small things and I was last year,” he admitted. “Those things help me to think more about watching the game, watching the team.”
This improved environment comes with a new, non-negotiable standard for the players. “They understood that they need to give 100%,” Amorim stated firmly. “If they don’t give that, it’s going to be hard for them here.”
As a sign of this new era taking shape on the pitch, the club has also confirmed that star signing Bryan Mbeumo is set to make his much-anticipated debut in the final Summer Series match against Everton in Atlanta.
Ultimately, Ruben Amorim is not just rebuilding a squad; he’s rebuilding a culture. His intense focus on character, professionalism, and 100% effort is the foundation of his new project, as he aims to bring the “good days” back to Old Trafford.